Website copywriting that sells

Does your website makes these 5 common mistakes?

1.	All glitz, no substance.
	A website that looks great but doesn't grab attention from the word go is really just a cheap talking salesman in an expensive suit.
2.	The first word is ‘Welcome'.
	Use the words that your customers will type in when searching for your product or service - welcome isn't one of them. Google ‘Welcome' - last count was 1,260,000,000 sites.
3.	Does your website's headline start with a weak, uninteresting headline? Does it even have a headline?
	A website without a headline is pointless. You have just seconds to engage your customer with what they want to hear - or they're gone.
4.	Is your tone too formal?
	Conversational writing is engaging, friendly and approachable.
5.	There are no testimonials on the home page.
	Testimonials add credibility. They remove the perception of risk. Burying them elsewhere is a lost sales opportunity.

"The difference between the right word and the almost right word is the difference between lightning and the lightning bug." -- Mark Twain

How to put together a powerful selling proposition online

If you tell your prospects how your product can 1) alleviate their pain 2) solve a problem 3) give pleasure or prevent a condition, then you're off to a very powerful start.

Avoid telling your prospects about your product or service's features. Buyers want the sizzle, not the steak. They want to hear that meat sizzling in the pan; to smell its juices and savour the flavour of a perfect dish.

"Nobody want's to buy a cow. But everybody want's to buy the sizzle." - Elmer Wheeler.

A good copywriter is like a diamond cutter who takes your product or service - the rough diamond - and cuts and polishes it to reveal a true gem... that gleams in the eye of the reader.

No matter where you are in the world, if you would like help crafting persuasive copy that sells from the word go, email us today for more information.

"The right words in the right order creates a compelling message that makes you stand out from the rest. Good copywriting is salesmanship in print."

"I have used the letter you assisted Darren with and have had a 30% response, all taking up our offer and one two day workshop booked. Thanks!" - Bronwyn Lord, KiwiHost Wellington.

"These articles have not only increased my exposure in the market place, but have given me credibility with existing and potential clients. I have also received work enquiries and speaking opportunities as a direct result of the publicity." - Claire Wadey, Creativity Works.

"I recently had need for Colin's services in preparing my new website. I found his approach relaxed and professional. He conducted interviews with my staff and some clients, all of whom indicated they found his approach put them at ease in a situation that can be quite daunting at times.
"The way Colin then presented the information on the website aligned perfectly with the culture and approach of my firm.
"I have had many favourable comments on the content of the site from clients and would recommend anyone contemplating a website needs to make use of Colin's professional services." - Steve Furlong, Furlong and Associates (Chartered Accountants)